Les was born and raised to Scandinavian parents in Far North Queensland and upon leaving school commenced his career as a journalist with his home town newspaper. From there, he moved to Radio and Television working all over Australia and also in the United States.

His love for creative advertising saw him start his first advertising agency at age 24, and studies in Business, Marketing and Cinematography helped him develop (and sell)successful advertising agencies.

He has travelled the world extensively and also lived and worked in the United States and Canada where he is recognised as a Foreign Expert on Marketing.
Les has also been recognised with more than 32 National and International Awards for Creative Excellence and Marketing Effectiveness.