Just as the AdMarketing Australia logo suggests, Advertising and Marketing is all about targeting.
Many people understandably confuse marketing for advertising.
Advertising is merely one key (yet essential) component of the marketing mix.
The four key elements for AdMarketing Australia are -
The fusion of disciplines.
Positive Energy.
Strict principles.
A Holistic Expression.
AdMarketing Australia is a fusion of the disciplines and passions of all facets of marketing - advertising and design.
We do not separate the functions of advertising and design.
We include both aspects in all expressions of our work.
All creative practitioners at AdMarketing Australia operate as both marketing and advertising specialists and brand architects.
This brings cohesion to campaigns and at many times a sense of beauty and visual appeal to even the smallest element of the brand presentation.
Check out some of the World's BEST TV commercials!
Our people bring further skill sets to the mix
Market savvy, strategic creative insight and cultural awareness that informs and inspires all work.
Positive Energy.
It is no secret that marketing strategy and advertising creative created in the world today contributes to visual pollution and emotional negativity through its brashness and aggressiveness brought about by the desire to shock and provoke.
AdMarketing Australia operates at another level of creative consciousness altogether.
Our work is evocative, empathic and life affirming in style and intention. It is designed to create positive connection with its audience, rather than offense and disturbance.
The positive energy generated by this approach has created positive sales results.
This is because the most important thing about your brand, your products and your company is how people feel about them.
Principles.
It is estimated that as high as 70% of consumers - those who buy the products and services of these companies- are women. AdMarketing Australia values and employs the qualities of the feminine principles such as intuition, sensitivity and attention to relationship.
The result is subtle, sensitive and heart-felt, as well as being more connecting.
This presents a more powerful way to communicate, and not surprisingly, a fresh perspective in communicating with men.
Holistic Expression.
A brand is a shared feeling that flows from the creators and custodians of the brand to its consumers and back again.
The integrity of this shared feeling is best served if all contacts with the brand - no matter how large or small - resonate with this essence. AdMarketing Australia works with all aspects of brand expression, from logo development to Television and Radio commercials, from store design to print ads, from price tickets to outdoor advertising.
It is complete marketing. In our experience, the more whole we can make a brand, the faster it grows.
Inside the target
Look inside the target (the AdMarketing Taregt) and you'll see the perfect symbol for our central point of difference.
Some will see it as blank space, emptiness.
Others will see it as the core, the essence contained. The truth is that our point of difference is invisible to many people.
Our point of difference is our emphasis on the implicit in all communication. The seemingly intangible, yet powerful result of the four foundation qualities of AdMarketing Australia working together.
The key questions are -
What is the strategy?
What is the communication objective?
What is the idea?
What is the visual?
What does the copy say?
All of these elements are essential ingredients and considerations. But they only relate to what is above the surface.
At AdMarketing Australia we pay due diligence to all explicit elements, then dive deeper. We examine our communication at a subconscious level. We determine what is the underlying feeling the piece is giving out.
We ask how will people respond to it at an intuitive, unconscious plane? In other words, what is being communicated implicitly?
The invisible (yet major) portion of the iceberg.
The best example we can give is advertising is merely the tip of the iceberg. The solid foundation of the iceberg, the majority of this solid mass that floats beneath the surface determines how the consumer will respond at a deeper feeling level, which is a more enduring and essential level.
The implicit can only be comprehended by being open, sensitive and intuitive to the resonance of the communication.
Working with both the explicit and implicit in communications adds visibly to its effectiveness.
It produces a much better strike rate and a deeper, more lasting brand connection with your consumers.
Many advertising practitioners ignore it, or, are unaware of it because it is invisible.
The proof is in the presentation. We realise these statements present a lot of right-brain thinking to a predominantly left-brain world, and it is the job of the left-brain to ask, "can you show me exactly what you can do for me?"
If you are interested (and we're certain you will be) we will prepare a brief creative demonstration of how these fundamental ideas can work for your brand.
To set up an appointment, call Les Hall,
our CEO and Creative Brand Architect on his direct line
0408-888-537 That's 0408-888-LES.
We promise to treat you, your brand and your consumer with the respect all deserve.
